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Rehrig Pacific Company Completes First Retail Display Mobile Engagement Test
48 percent conversion rate achieved during pilot program for PepsiPosted: 6/13/2014
LOS ANGELES, Calif. – June 13, 2014 – Rehrig Pacific Company, a world leader in logistics optimization for merchandising the world’s best brands, today announced the successful completion of an in-market pilot test of its new mobile engagement enabled reusable material handling assets resulting in a click-through conversion rate of 48 percent.
The platform enabled a geo-targeted, mobile interaction platform for the distribution of a promotional offer within the retail environment. This was accomplished in an organic, seamless fashion already familiar to consumers, retailers and customer personnel.
The local branch of Pepsi Bottling in Burnsville, Minn., agreed to be the pilot market and test bed for the program that combined 2D/QR bar code and near field communication (NFC) technologies with Rehrig Pacific’s new 5th generation Pepsi 2-liter bottle display shells.
Pepsi Bottling’s entire float of 2-liter shells was mobile engagement enabled during the first quarter of 2014 for the pilot program. For the test, Pepsi selected a regional discount offer for the 2014 National Collegiate Hockey Conference (NCHC) Frozen Faceoff tournament. This was accomplished through the combined efforts of Rehrig Pacific, Pepsi, the Target Center, NCAA and NCHC.
The platform generated a 1.34 percent response rate for consumer action. According to data from a recent Direct Marketing Association Response Rate Report, this is higher than direct mail, email, paid search and internet display marketing targeting new customers.
Future success can be positively affected by increased display awareness and accessibility, along with increased education of the customer about the reward for interaction will accelerate and expand adoption. More tailored and in-depth promotions can be developed to expand the potential for this category of consumer interaction. This study has opened the door for marketers to take advantage of the unlimited potential of NFC as a cost effective form of marketing.
To download the Rehrig Pacific’s complete mobile engagement case study or for more information about Rehrig Pacific Company and its full line of products and services visit: www.rehrigpacific.com or call 800-421-6244.
About Rehrig Pacific Company
Rehrig Pacific has grown to become a leader in optimizing logistics solutions by challenging the status quo of retail supply chains. We collaborate with stakeholders to move and merchandise their brands, enhance consumer experience and eliminate waste, through solutions that are simple to use and easy to implement. As part of a retail focus, Rehrig is helping companies build brand equity by combining intelligent secondary packaging and interactive in-store, point-of-sale displays. Rehrig Pacific technology services include hardware and software for the collection of real-time case load temperature and GPS tracking data, and more, across the supply chain. Headquartered in Los Angeles, Calif., Rehrig serves customers in North and South America with manufacturing and service locations throughout the U.S. and Mexico.
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