Stage 1 - Concept GenerationStage 1 involves gaining a first hand understanding of the opportunities, requirement(s) and/or problem(s) to be addressed. Using observation, interviews and other research techniques, understanding begins to emerge which allows us to select the right resources to generate a series of conceptual solutions.
These concepts are then used to help begin the process of articulating customer and shareholder value.
Innovative solutions are a result of understanding customer and market needs.
While often the most challenging stage in the Stage Gate process, Stage 1 establishes the foundation upon which the product is developed.